I worked on Otezla for 2 and a half years on the HCP side. I worked on all aspects of Otezla including US/Global PSA, PSO, and Behcets.

XGEVA patient web design

The Problem:

Historically, HCPs treating immune thrombocytopenia (ITP) will cycle through a myriad of lesser drugs in the hope of achieving platelet control for their patients. They avoid the "sure bet" of using a TPO treatment like Nplate because they believe TPOs are a "life sentence"-that once a patient is on a TPO, they're doomed to a life of never-ending TPO treatment.

The Solution:

They avoid the "sure bet" of using a TPO treatment like Nplate because they believe TPOs are a "life sentence"-that once a patient is on a TPO, they're doomed to a life of never-ending TPO treatment. Our campaign had to communicate one simple idea: that putting patients on Nplate sooner is their best chance to get them off treatment and back on to life.

The Execution:

To communicate the idea of speed-the faster an HCP writes a script, the faster their patient can achieve treatment-free remission and be off Nplate-we merged the familiar environment of the exam room with the location where the patient truly longs to be. To help elevate this concept and make it more memorable, we worked to achieve everything "in-camera". From real grass, trees, and dirt to the water in the snorkeling execution, everything was designed to help the audience really "feel" the environment the patients aspire to be in.

Unbranded Campaign for Behcets Disease.

I call myself an amateur typographer because all I ever want to draw is words and the thoughts in my head. I do some other fun stuff too. I paint, I draw, and above all else I doodle.

For more of my art follow my instagram: @nycbrie